Brand Marketing, Design, & Product
Denise's Portfolio




Sneak peak of my work
Design in action
Crafting functional, stunning products with founders.

L.A.B. Golf
L.A.B. Golf is a premium golf equipment brand known for its patented zero-torque putter technology. As Creative Operations Manager, I drive campaign execution, retail activations, and brand marketing across major national partners and turning complex cross-functional workflows into cohesive, on-brand experiences.
Creative Operations & Brand Marketing

Hydro Flask
Hydro Flask is a global outdoor hydration brand with a strong sustainability ethos. As Production Designer and Art Director, I led global packaging design and brand collateral across retail and promotional channels and spearheaded the implementation of a centralized DAM system that increased team efficiency by 30% and cut asset retrieval time by 25%.
Brand Design & Packaging

Ninkasi Brewing
Ninkasi Brewing is a beloved Pacific Northwest craft brewery with deep roots in Eugene, OR. As Senior Graphic Designer, I led packaging and merchandising design across grocery, private label, and DTC channels, unifying brand identity across platforms while championing sustainable practices that streamlined production and reduced waste.
Brand Marketing & Creative Direction

Snowmass
The Snowmass Comedy Festival is a multi-day live event bringing national comedic talent to the mountains of Colorado. As Art Director, I developed and executed a unified visual identity across print, digital, signage, and merchandise. Delivering cohesive, high-impact creative from promotional campaigns through on-site experience that drove consistent season-over-season revenue growth.
Brand Marketing & Creative Direction
Framer Development
Branding
Visual Design
Packaging
Email Marketing
User Experience Design
Product Marketing
Pitch Deck Design
Brand Design
What I bring to the table
Brand experiences that engage users and help your business stand out from day one
Behind the canvas
Finally, meet the designer passionate about helping business succeed, A quick peek into my world
Creative Operations leader with 15+ years of progressive experience building the systems, workflows, and cross-functional alignment that allow creative teams to consistently deliver at scale. Currently serving as Creative Operations Director at L.A.B. Golf: Directing intake, production, asset governance, vendor coordination, and brand standards across e-commerce, retail, packaging, and global distribution. Proven track record of implementing operational infrastructure that measurably improves team
efficiency, reduces production time, and elevates brand consistency. Equally fluent in creative direction and operational execution the rare combination that makes a
Director of Creative Operations effective.

A cat person

Enjoy hiking

Hi, it's me :)
FAQs
Got questions? I've got answers.
What is your typical design process?
I follow a results-oriented approach that prioritizes speed and clarity. It starts with a Discovery phase to understand your business goals, followed by Rapid Prototyping and Iterative Testing. I don’t believe in "design for design’s sake" every pixel is mapped back to a specific user problem or business objective.
How long does a project usually take?
Timeline varies by scope, but a standard MVP or high-fidelity landing page typically takes 2 to 4 weeks. For larger product design systems or end-to-end platform redesigns, we usually look at a 2 to 3-month engagement. I work in "sprints" to ensure you see progress every week.
Do you handle development as well?
Can you help us with our pitch deck?
Absolutely. I often work with founders to translate their product vision into a compelling visual narrative for investors. Beyond just "making it pretty," I help structure the story to highlight your product’s unique value proposition and user impact.
How do we get started?
Simply email me at denlutz@gmail.com or connect via LinkedIn. We'll hop on a 30-minute call to discuss your ideas - no strings attached. From there, I'll send a proposal outlining next steps to turn your vision into a high-converting reality.
Ready to Grow?
I'd love to connect with you!
Brand Marketing, Design, & Product
Denise's Portfolio




Sneak peak of my work
Design in action
Crafting functional, stunning products with founders.

L.A.B. Golf
L.A.B. Golf is a premium golf equipment brand known for its patented zero-torque putter technology. As Creative Operations Manager, I drive campaign execution, retail activations, and brand marketing across major national partners and turning complex cross-functional workflows into cohesive, on-brand experiences.
Creative Operations & Brand Marketing

Hydro Flask
Hydro Flask is a global outdoor hydration brand with a strong sustainability ethos. As Production Designer and Art Director, I led global packaging design and brand collateral across retail and promotional channels and spearheaded the implementation of a centralized DAM system that increased team efficiency by 30% and cut asset retrieval time by 25%.
Brand Design & Packaging

Ninkasi Brewing
Ninkasi Brewing is a beloved Pacific Northwest craft brewery with deep roots in Eugene, OR. As Senior Graphic Designer, I led packaging and merchandising design across grocery, private label, and DTC channels, unifying brand identity across platforms while championing sustainable practices that streamlined production and reduced waste.
Brand Marketing & Creative Direction

Snowmass
The Snowmass Comedy Festival is a multi-day live event bringing national comedic talent to the mountains of Colorado. As Art Director, I developed and executed a unified visual identity across print, digital, signage, and merchandise. Delivering cohesive, high-impact creative from promotional campaigns through on-site experience that drove consistent season-over-season revenue growth.
Brand Marketing & Creative Direction
Framer Development
Branding
Visual Design
Packaging
Email Marketing
User Experience Design
Product Marketing
Pitch Deck Design
Brand Design
What I bring to the table
Brand experiences that engage users and help your business stand out from day one
Behind the canvas
Finally, meet the designer passionate about helping business succeed, A quick peek into my world
Creative Operations leader with 15+ years of progressive experience building the systems, workflows, and cross-functional alignment that allow creative teams to consistently deliver at scale. Currently serving as Creative Operations Director at L.A.B. Golf: Directing intake, production, asset governance, vendor coordination, and brand standards across e-commerce, retail, packaging, and global distribution. Proven track record of implementing operational infrastructure that measurably improves team
efficiency, reduces production time, and elevates brand consistency. Equally fluent in creative direction and operational execution the rare combination that makes a
Director of Creative Operations effective.

A cat person

Enjoy hiking

Hi, it's me :)
FAQs
Got questions? I've got answers.
What is your typical design process?
I follow a results-oriented approach that prioritizes speed and clarity. It starts with a Discovery phase to understand your business goals, followed by Rapid Prototyping and Iterative Testing. I don’t believe in "design for design’s sake" every pixel is mapped back to a specific user problem or business objective.
How long does a project usually take?
Timeline varies by scope, but a standard MVP or high-fidelity landing page typically takes 2 to 4 weeks. For larger product design systems or end-to-end platform redesigns, we usually look at a 2 to 3-month engagement. I work in "sprints" to ensure you see progress every week.
Do you handle development as well?
Can you help us with our pitch deck?
Absolutely. I often work with founders to translate their product vision into a compelling visual narrative for investors. Beyond just "making it pretty," I help structure the story to highlight your product’s unique value proposition and user impact.
How do we get started?
Simply email me at denlutz@gmail.com or connect via LinkedIn. We'll hop on a 30-minute call to discuss your ideas - no strings attached. From there, I'll send a proposal outlining next steps to turn your vision into a high-converting reality.
Ready to Grow?
I'd love to connect with you!
Brand Marketing, Design, & Product
Denise's Portfolio




Sneak peak of my work
Design in action
Crafting functional, stunning products with founders.

L.A.B. Golf
L.A.B. Golf is a premium golf equipment brand known for its patented zero-torque putter technology. As Creative Operations Manager, I drive campaign execution, retail activations, and brand marketing across major national partners and turning complex cross-functional workflows into cohesive, on-brand experiences.
Creative Operations & Brand Marketing

Hydro Flask
Hydro Flask is a global outdoor hydration brand with a strong sustainability ethos. As Production Designer and Art Director, I led global packaging design and brand collateral across retail and promotional channels and spearheaded the implementation of a centralized DAM system that increased team efficiency by 30% and cut asset retrieval time by 25%.
Brand Design & Packaging

Ninkasi Brewing
Ninkasi Brewing is a beloved Pacific Northwest craft brewery with deep roots in Eugene, OR. As Senior Graphic Designer, I led packaging and merchandising design across grocery, private label, and DTC channels, unifying brand identity across platforms while championing sustainable practices that streamlined production and reduced waste.
Brand Marketing & Creative Direction

Snowmass
The Snowmass Comedy Festival is a multi-day live event bringing national comedic talent to the mountains of Colorado. As Art Director, I developed and executed a unified visual identity across print, digital, signage, and merchandise. Delivering cohesive, high-impact creative from promotional campaigns through on-site experience that drove consistent season-over-season revenue growth.
Brand Marketing & Creative Direction
Framer Development
Branding
Visual Design
Packaging
Email Marketing
User Experience Design
Product Marketing
Pitch Deck Design
Brand Design
What I bring to the table
Brand experiences that engage users and help your business stand out from day one
Behind the canvas
Finally, meet the designer passionate about helping business succeed, A quick peek into my world
Creative Operations leader with 15+ years of progressive experience building the systems, workflows, and cross-functional alignment that allow creative teams to consistently deliver at scale. Currently serving as Creative Operations Director at L.A.B. Golf: Directing intake, production, asset governance, vendor coordination, and brand standards across e-commerce, retail, packaging, and global distribution. Proven track record of implementing operational infrastructure that measurably improves team
efficiency, reduces production time, and elevates brand consistency. Equally fluent in creative direction and operational execution the rare combination that makes a
Director of Creative Operations effective.

A cat person

Enjoy hiking

Hi, it's me :)
FAQs
Got questions? I've got answers.
What is your typical design process?
I follow a results-oriented approach that prioritizes speed and clarity. It starts with a Discovery phase to understand your business goals, followed by Rapid Prototyping and Iterative Testing. I don’t believe in "design for design’s sake" every pixel is mapped back to a specific user problem or business objective.
How long does a project usually take?
Timeline varies by scope, but a standard MVP or high-fidelity landing page typically takes 2 to 4 weeks. For larger product design systems or end-to-end platform redesigns, we usually look at a 2 to 3-month engagement. I work in "sprints" to ensure you see progress every week.
Do you handle development as well?
Can you help us with our pitch deck?
Absolutely. I often work with founders to translate their product vision into a compelling visual narrative for investors. Beyond just "making it pretty," I help structure the story to highlight your product’s unique value proposition and user impact.
How do we get started?
Simply email me at denlutz@gmail.com or connect via LinkedIn. We'll hop on a 30-minute call to discuss your ideas - no strings attached. From there, I'll send a proposal outlining next steps to turn your vision into a high-converting reality.
Ready to Grow?
I'd love to connect with you!












